Bake Me A Wish! Launches "Project Wish Cake"

NEW YORK—Bake Me A Wish!™, a nationwide gourmet birthday and special occasion cake delivery service, will donate five percent of all online cake sales to the Make-A-Wish Foundation of America for one year. The campaign, called "Project Wish Cake," begins this month.

In addition, Bake Me A Wish! will donate 5,000 gourmet cakes to the Foundation to be used at its discretion and offer a 30-percent discount to all Make-A-Wish® chapters that purchase gift cakes.

The company will also create a fabulous Make-A-Wish Foundation specialty cake to be sold at www.bakemeawish.com. The organization will receive 30 percent of the sales from this specialty cake.

"Our birthday and special occasion cakes have created joyful experiences for thousands of people across the country," said Josh Kaye, president of Bake Me A Wish! "We understand how wishes impact wish kids and their families, and we're happy to donate resources to help bring some joy to these very courageous children."

"The support of Bake Me A Wish! is a wonderful gift for the Make-A-Wish Foundation," said David Williams, president and chief executive officer of the Make-A-Wish Foundation of America. "Project Wish Cake's financial support will help us grant more magical wishes this year, and the cakes will help us make those wish experiences a little bit sweeter."

About Bake Me A Wish!

Established in 2004, Bake Me A Wish! is a gourmet cake delivery service available nationwide. Cakes are made with only the finest, freshest ingredients by an award-winning family-run New York bakery that also supplies pastries to some of Manhattan's most elite restaurants and food vendors. Bake Me A Wish! presents a unique way to send gourmet birthday and occasion cakes to family, friends, clients and employees. All cakes are packaged in a customized box at the bakery with a personalized note. On-time delivery is guaranteed via Fed-Ex and one of the nation's largest fulfillment houses.

Bake Me A Wish! offers corporate loyalty programs for organizations to reward customers or employees with gourmet cake gifts. This reinforces and improves their brand image, employee morale and customer relationships. World-class casinos in Atlantic City and Las Vegas such as Borgata, Treasure Island, New York-New York and Luxor Casinos, and MGM / Mirage Corporate properties participate in this program as well as Sweet Indulgence Dessert Club.

About The Make-A-Wish Foundation®

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Born in 1980 when a group of caring individuals helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 71 chapters in the U.S. and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants more than 12,500 wishes a year and has granted more than 135,000 wishes in the U.S. since inception. For more information about the Make-A-Wish Foundation, visit www.wish.org and discover how you can share the power of a wish.

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